Applied Consumer Behaviour
Applied Consumer Behaviour
- Abbeville Press Publishers, 1999
- 388
A lively and comprehensive text which takes a practical approach to the subject, using numerous UK and European examples to illustrate how various points of theory apply in real marketing situations. Foreword, Preface, Clipping from the Marketing Press and Exercises, Consumer Response to Marketing, Innovation and the Product Life Cycle, Market Analysis: Segmentation and Targeting and Research, Market Targeting and Product Positioning, Clipping from the Marketing Press and Cases, Consumer Behavior and the Marketing Mix, Pricing Strategy and Consumer Behavior, Trends and Developments in Consumer Behavior, References, Index.
201565013
A lively and comprehensive text which takes a practical approach to the subject, using numerous UK and European examples to illustrate how various points of theory apply in real marketing situations. Foreword, Preface, Clipping from the Marketing Press and Exercises, Consumer Response to Marketing, Innovation and the Product Life Cycle, Market Analysis: Segmentation and Targeting and Research, Market Targeting and Product Positioning, Clipping from the Marketing Press and Cases, Consumer Behavior and the Marketing Mix, Pricing Strategy and Consumer Behavior, Trends and Developments in Consumer Behavior, References, Index.
201565013