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Essentials of Marketing / Text and Cases Second Edition

Essentials of Marketing / Text and Cases Second Edition - 2nd - Mcgraw Hill Book Company, 1993 - 502

Essential reading for all introductory courses in marketing. Marketing Perspective, Information for Marketing Decisions, The Marketing Mix, Marketing's Wider Issues, Case Studies, Index.

ISBN: 77077288

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Essentials of Marketing / Text and Cases Second Edition