Sales Management / Concepts and Cases Seventh Edition
Sales Management / Concepts and Cases Seventh Edition
- 7th
- John Wiley & Sons, Ltd, 2001
- 592
This book simulates the role of a sales manager through interactive sales simulation software, many real-world accesses and examples, realistic role plays, and in-class exercises. Sales Management Functions and Strengths, Strategic Planning and Budgeting, Developing the Selling Function, Account Relationship Management, Sales Ethics, Sales Goals and structure, Organization, Building a Sales Program, Recruiting and Selecting Personnel, Leading and Motivating the Sales Force, Motivating Salespeople, Evaluating Performance, Index.
471399907
This book simulates the role of a sales manager through interactive sales simulation software, many real-world accesses and examples, realistic role plays, and in-class exercises. Sales Management Functions and Strengths, Strategic Planning and Budgeting, Developing the Selling Function, Account Relationship Management, Sales Ethics, Sales Goals and structure, Organization, Building a Sales Program, Recruiting and Selecting Personnel, Leading and Motivating the Sales Force, Motivating Salespeople, Evaluating Performance, Index.
471399907