Statistics for Marketing
Statistics for Marketing
- Mcgraw Hill Book Company, 1984
- 280
The writer dispels the myth that statistics are inaccessible, difficult to understand and dangerous to use - and shows the reader how to handle statistics with confidence in everyday marketing life. Preface, Acknowledgements, Introduction, The Uses and Abuses of Numbers, Classifying and Measuring and Collecting Data, Organizing the Data, Ways of Presenting Numbers, Ways of Misrepresenting Numbers, Some Marketing Applications, Numbers in Marketing Research, Numbers in Forecasting, Numbers in Product Planning and Control, Numbers in Marketing Decision Analysis, Bibliography, Index.
70847282
The writer dispels the myth that statistics are inaccessible, difficult to understand and dangerous to use - and shows the reader how to handle statistics with confidence in everyday marketing life. Preface, Acknowledgements, Introduction, The Uses and Abuses of Numbers, Classifying and Measuring and Collecting Data, Organizing the Data, Ways of Presenting Numbers, Ways of Misrepresenting Numbers, Some Marketing Applications, Numbers in Marketing Research, Numbers in Forecasting, Numbers in Product Planning and Control, Numbers in Marketing Decision Analysis, Bibliography, Index.
70847282