Business Economics / The Application of Economic Theory
Business Economics / The Application of Economic Theory
- 1993
- 416
Comprehensive coverage of the topics taught in business economic courses on economics and business studies degrees and MBA programmes. Acknowledgements, Introduction, Firms and Markets: Identifying the Optimal Boundary, The Organization of the Firm: Efficiency and Incentives and Controls, Operations and Costs: The Core of the Conversion Process, The Costs of Support Activities: The Neglected Costs, Cost Identification: Accounting Versus Economic Perspectives, Financial Control: Constraints on Management, Investment: Increasing the Value of the Firm, Demand: Understanding the Consumer and the Market, Competition and Monopoly: Responding to the Competitive Environment, Oligopoly: Living with Rivals, Corporate Strategy: Acquiring and Sustaining Competitive Advantage, Government and the Firm: The Impact of Economic Management, Competition Policy: Government Regulation of Competitive Behavior, The Natural Environment: Problems and Opportunities, Case Study: The Airline Industry, Appendices, References, Index of Companies and Subjects.
333542479
Comprehensive coverage of the topics taught in business economic courses on economics and business studies degrees and MBA programmes. Acknowledgements, Introduction, Firms and Markets: Identifying the Optimal Boundary, The Organization of the Firm: Efficiency and Incentives and Controls, Operations and Costs: The Core of the Conversion Process, The Costs of Support Activities: The Neglected Costs, Cost Identification: Accounting Versus Economic Perspectives, Financial Control: Constraints on Management, Investment: Increasing the Value of the Firm, Demand: Understanding the Consumer and the Market, Competition and Monopoly: Responding to the Competitive Environment, Oligopoly: Living with Rivals, Corporate Strategy: Acquiring and Sustaining Competitive Advantage, Government and the Firm: The Impact of Economic Management, Competition Policy: Government Regulation of Competitive Behavior, The Natural Environment: Problems and Opportunities, Case Study: The Airline Industry, Appendices, References, Index of Companies and Subjects.
333542479