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Cases in Marketing Financial Services / Published on Behalf of the Chartered Institute of Marketing

Cases in Marketing Financial Services / Published on Behalf of the Chartered Institute of Marketing - 1st - Butterworth Heinemann, 1993 - 288

This book supplies specific practical applications for the principles, concepts and techniques developed in Marketing Financial Services. Preface, Marketing Financial Services: An Overview, An Introduction to the Case Studies, The Case Studies, Glossary, References, Index.

ISBN: 750606614

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Κατάλογος Βιβλιοθηκών Mediterranean College

Cases in Marketing Financial Services / Published on Behalf of the Chartered Institute of Marketing