Value-Based Marketing / Marketing Strategies for Corporate Growth and Shareholder Value
Value-Based Marketing / Marketing Strategies for Corporate Growth and Shareholder Value
- John Wiley & Sons, Ltd, 2000
- 372
This book provides practical ways in which to develop marketing strategies that generate growth and shareholder value. Preface, Principles of Value Creation, Marketing and Shareholder Value, The Shareholder Value Approach, The Marketing Value Driver, The growth Imperative, Developing High-Value Strategies, Strategic Position Assessment, Value-Based Marketing Strategy, Implementing High-Value Strategies, Building Brand Equity, Pricing for Value, Value-Based Communications, Value-Based Internet Marketing, Glossary, Index.
471877271
This book provides practical ways in which to develop marketing strategies that generate growth and shareholder value. Preface, Principles of Value Creation, Marketing and Shareholder Value, The Shareholder Value Approach, The Marketing Value Driver, The growth Imperative, Developing High-Value Strategies, Strategic Position Assessment, Value-Based Marketing Strategy, Implementing High-Value Strategies, Building Brand Equity, Pricing for Value, Value-Based Communications, Value-Based Internet Marketing, Glossary, Index.
471877271