Being Direct / Making Advertising Pay
Being Direct / Making Advertising Pay
- Random House, 1996
- 314
A must read for anyone who wants to understand what direct marketing is about. Preface, Introduction, How it All Began, How to Discover a New Medium, God's Hearing Aid, The Power of Clubs, Discovering the Magic Ingredient: Choice, The American Express Card, How to Start and Advertising Agency, How I Discovered Direct Marketing, How to Be a Chief, Creating a New Direct Marketing, Time Flies, American Express Cards Welcome Here, Acknowledgments, Index.
394540638
A must read for anyone who wants to understand what direct marketing is about. Preface, Introduction, How it All Began, How to Discover a New Medium, God's Hearing Aid, The Power of Clubs, Discovering the Magic Ingredient: Choice, The American Express Card, How to Start and Advertising Agency, How I Discovered Direct Marketing, How to Be a Chief, Creating a New Direct Marketing, Time Flies, American Express Cards Welcome Here, Acknowledgments, Index.
394540638