Corporate Creativity / How Innovation and Improvement actually Happen
Corporate Creativity / How Innovation and Improvement actually Happen
- Berret-Koehler Publishers, Inc., 1998
- 277
The Definitive guide to managing for creativity in any kind of company. Acknowledgements, Introduction: The Power of the Unexpected, How Preconceptions Limit Corporate Creativity, What Do we Really Know about Creativity?, The Decline of the Simple Suggestion System and the Rise of a New Generation, How Misalignment Shuts Down Creativity, Alignment: The First Essential Element, Self-Initiated Activity, Unofficial Activity, Serendipity, Diverse Stimuli, Within-Company Communication, Unleasing Corporate Creativity: Where to Start, Notes, Index.
1576750493
The Definitive guide to managing for creativity in any kind of company. Acknowledgements, Introduction: The Power of the Unexpected, How Preconceptions Limit Corporate Creativity, What Do we Really Know about Creativity?, The Decline of the Simple Suggestion System and the Rise of a New Generation, How Misalignment Shuts Down Creativity, Alignment: The First Essential Element, Self-Initiated Activity, Unofficial Activity, Serendipity, Diverse Stimuli, Within-Company Communication, Unleasing Corporate Creativity: Where to Start, Notes, Index.
1576750493