Services Marketing / A European Perspective
Services Marketing / A European Perspective
- 3rd
- Financial Times - Prentice Hall, 1999
- 718
This book links conceptual frameworks and research findings to real-world marketing issues as they relate to both consumer and business-to-business services. Understanding Services, Understanding Customers and Managing Relationships, Strategic Issues in Services Marketing, Integrating Marketing with Other Management Functions, Cases, Index.
13095991
This book links conceptual frameworks and research findings to real-world marketing issues as they relate to both consumer and business-to-business services. Understanding Services, Understanding Customers and Managing Relationships, Strategic Issues in Services Marketing, Integrating Marketing with Other Management Functions, Cases, Index.
13095991