Consumer Behavior / Applications in Marketing
Consumer Behavior / Applications in Marketing
- 1st
- Sage Publications, 2009
- 334
This book helps readers to develop analytical and evidence-based thinking in marketing and avoid more formulaic approaches that lack the support of research. Preface, Acknowledgements, Introduction, Ideas and Explanations in Consumer Research, Consumption Patterns, Customer Loyalty, Stationary Markets, Explaining Decision-Making, Information Processing and Decision-making Market Response, The Retail Context, The Response to Advertising, Index
9788132103158
This book helps readers to develop analytical and evidence-based thinking in marketing and avoid more formulaic approaches that lack the support of research. Preface, Acknowledgements, Introduction, Ideas and Explanations in Consumer Research, Consumption Patterns, Customer Loyalty, Stationary Markets, Explaining Decision-Making, Information Processing and Decision-making Market Response, The Retail Context, The Response to Advertising, Index
9788132103158