Principles and Practice of Marketing / 5th Edition
Principles and Practice of Marketing / 5th Edition
- 5th
- Mcgraw Hill Book Company, 2007
- 1024
This textbook maintains its position as the discerning choice for introductory Marketing modules at undergraduate, masters or MBA level. Preface, Fundamentals of Modern Marketing Thought, Marketing Analysis, Marketing Mix Decisions, Competition and Marketing, Marketing Implementation and Application, Glossary, Subject Index.
9780077114152
This textbook maintains its position as the discerning choice for introductory Marketing modules at undergraduate, masters or MBA level. Preface, Fundamentals of Modern Marketing Thought, Marketing Analysis, Marketing Mix Decisions, Competition and Marketing, Marketing Implementation and Application, Glossary, Subject Index.
9780077114152