Strategic Management / Theory and Practice: Second Edition
Strategic Management / Theory and Practice: Second Edition
- 2nd
- Ashford Colour, 1997
- 248
This book gives students an up to date and comprehensive introduction to the theory and practice of Management Strategy. Preface, The Knowledge Base of Strategic Management, Assessing the Environment, Forecasting the Future, Business Plans, Managing Change and Innovation, Managing Quality, Measuring Strategic Performance, The Workbook, Strategic Management Case-Studies, Index.
1858051843
This book gives students an up to date and comprehensive introduction to the theory and practice of Management Strategy. Preface, The Knowledge Base of Strategic Management, Assessing the Environment, Forecasting the Future, Business Plans, Managing Change and Innovation, Managing Quality, Measuring Strategic Performance, The Workbook, Strategic Management Case-Studies, Index.
1858051843