European Cases in Strategic Management
European Cases in Strategic Management
- Chapman & Hall, 1995
- 436
This unique collection contains 21 case studies in strategic management written and developed at Europe's leading business schools. Preface, Introduction, Entering the Business of Business Integration, Digital Equipment Corporation International: Competing Through Co-operation, DRG Plastic Films: The European Stretch Film Industry, Note for the Major Appliance Industry in 1988, Info service: Strategic Decision Making Simulation, International Distillers and Vintners, Note of the European Airline Industry, Scandinavian Airlines System in 1988, Sports: Challenge and Response in Post-Communist Poland, Storehouse, Taurus Hungarian Rubber Works: Implemented a Strategy for the 1990s.
412486008
This unique collection contains 21 case studies in strategic management written and developed at Europe's leading business schools. Preface, Introduction, Entering the Business of Business Integration, Digital Equipment Corporation International: Competing Through Co-operation, DRG Plastic Films: The European Stretch Film Industry, Note for the Major Appliance Industry in 1988, Info service: Strategic Decision Making Simulation, International Distillers and Vintners, Note of the European Airline Industry, Scandinavian Airlines System in 1988, Sports: Challenge and Response in Post-Communist Poland, Storehouse, Taurus Hungarian Rubber Works: Implemented a Strategy for the 1990s.
412486008