Κατάλογος Βιβλιοθηκών Mediterranean College

Foundations of Corporate Success / How Business Strategies Add Value

Foundations of Corporate Success / How Business Strategies Add Value - Oxford University Press, 1993 - 418

List of Tables and Figures, Corporate Success, The Structure of Strategy, Adding Value, Business Relationships, Co-operation and Co-ordination, Relationships and Contracts, Distinctive Capabilites, Architecture, Reputation, Innovation, Strategic Assets, From Distictive Capabilities to Competitive Advantage, Markets, Mergers, Sustainability, Appropriability, The Value of Competitive Advantage, Appendix: Added Value Statements, Compettive Strategies, Pricing Positioning, Advertising and Branding, Vertical Relationships, The Strategic Audit, The Industry, The Firm, The Nation, The Future of Strategy, A Brief History of Business Strategy, Conclusions, Glossary, Bibliography, General Index.

List of Tables and Figures, Corporate Success, The Structure of Strategy, Adding Value, Business Relationships, Co-operation and Co-ordination, Relationships and Contracts, Distinctive Capabilites, Architecture, Reputation, Innovation, Strategic Assets, From Distictive Capabilities to Competitive Advantage, Markets, Mergers, Sustainability, Appropriability, The Value of Competitive Advantage, Appendix: Added Value Statements, Compettive Strategies, Pricing Positioning, Advertising and Branding, Vertical Relationships, The Strategic Audit, The Industry, The Firm, The Nation, The Future of Strategy, A Brief History of Business Strategy, Conclusions, Glossary, Bibliography, General Index.

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