Companies and Markets / Understanding Business Strategy and the Market Environment
Companies and Markets / Understanding Business Strategy and the Market Environment
- Blackwell Business, 1994
- 302
The aim of this book is to blend the relevant aspects of business policy and industrial economics and to provide students with a powerful new framework for understanding how company strategy relates to the markets in which companies operate. Preface, Introduction, Acknowledgements, Strategic Direction: Background, Horizontal Expansion, Vertical Expansion, Congomerate Expansion, International Expansion, Competitive Strategy and Industrial Economics: Background, Market Entry and Exit, Frameworks for Analyzing Markets and Competitiveness, The Nature and Significance of Cost Effectiveness, The Nature and Significance of Product Differentiation, Summary, Technical Appendix: Theory of Markets, Index.
631190996
The aim of this book is to blend the relevant aspects of business policy and industrial economics and to provide students with a powerful new framework for understanding how company strategy relates to the markets in which companies operate. Preface, Introduction, Acknowledgements, Strategic Direction: Background, Horizontal Expansion, Vertical Expansion, Congomerate Expansion, International Expansion, Competitive Strategy and Industrial Economics: Background, Market Entry and Exit, Frameworks for Analyzing Markets and Competitiveness, The Nature and Significance of Cost Effectiveness, The Nature and Significance of Product Differentiation, Summary, Technical Appendix: Theory of Markets, Index.
631190996