Κατάλογος Βιβλιοθηκών Mediterranean College

Strategic Management / Third Edition

Strategic Management / Third Edition - 3rd - Addison-Wesley Publishing Company, 1990 - 408

This book explores the critical strategies that explain why some companies develop and thrive while others stagnate and go bankrupt. Introduction to Strategic Management and Business Policy, Developing Conceptual Skills: The Case Method and the Strategic Audit, Scanning the Environment, Strategic Managers, The External Environment, The Internal Environment, Strategy Formulation, Strategy Formulation: Situation Analysis, Strategy Formulation: Strategic Alternatives, Strategy Implementation and Control, Strategy Implementation, Evaluation and Control, Other Strategic Concepts, Strategic Issues in Multinational Corporations, Strategic Issues in Not-for-Profit Organizations, Strategic Issues in Entrepreneurial Ventures and Small Businesses, Name and Subject Index.

201508257

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