EMarketing Excellence / Planning and Optimizing your Digital Marketing
EMarketing Excellence / Planning and Optimizing your Digital Marketing
- 4th
- Rouledge, 2013
- 616
This book is a must-have for any professional looking to plan and implement an e-marketing campaign. Preface, Acknowledgements, Introduction to E-Marketing, Remix, E-Models, E-Customers, Social Media Marketing, Site Design, Traffic Building, e-CRM, Managing Digital Marketing, E-Planning, Glossary, Index.
9780415533379
This book is a must-have for any professional looking to plan and implement an e-marketing campaign. Preface, Acknowledgements, Introduction to E-Marketing, Remix, E-Models, E-Customers, Social Media Marketing, Site Design, Traffic Building, e-CRM, Managing Digital Marketing, E-Planning, Glossary, Index.
9780415533379