Advances in Relationship Marketing
Advances in Relationship Marketing
- Kogan Page Limited, 1995
- 288
This book presents current thinking on this popular subject from academics representing a broad range of management disciplines. Introduction, Relationship Marketing and Customer Retention, Internal Marketing, Managing Relationships Before - During and After the Sale, Service Quality Themes in Relationship Marketing, Value Creation Through Relationship Marketing, Index.
74941636
This book presents current thinking on this popular subject from academics representing a broad range of management disciplines. Introduction, Relationship Marketing and Customer Retention, Internal Marketing, Managing Relationships Before - During and After the Sale, Service Quality Themes in Relationship Marketing, Value Creation Through Relationship Marketing, Index.
74941636