In Cold Type / Overcoming the Book Crisis
In Cold Type / Overcoming the Book Crisis
- Houghton Mifflin Company, 1982
- 400
Preface and Acknowledgements, Introduction, Book Publishing: Its Present Condition, The Role of the Trade Book Publisher, Getting Books to the Public, The Book Retailer: Little Help from the Publisher, Returns and Remainders, Sales Management, The Alternative: Distribution Through a Merchandising Plan, Wholesaling, Editorial, Don't Forget the Author, The Economics of Publishing, Production Management, Computerization and Management Information and Odds and Ends, Conclusion, Appendixes.
Preface and Acknowledgements, Introduction, Book Publishing: Its Present Condition, The Role of the Trade Book Publisher, Getting Books to the Public, The Book Retailer: Little Help from the Publisher, Returns and Remainders, Sales Management, The Alternative: Distribution Through a Merchandising Plan, Wholesaling, Editorial, Don't Forget the Author, The Economics of Publishing, Production Management, Computerization and Management Information and Odds and Ends, Conclusion, Appendixes.
395321603
Preface and Acknowledgements, Introduction, Book Publishing: Its Present Condition, The Role of the Trade Book Publisher, Getting Books to the Public, The Book Retailer: Little Help from the Publisher, Returns and Remainders, Sales Management, The Alternative: Distribution Through a Merchandising Plan, Wholesaling, Editorial, Don't Forget the Author, The Economics of Publishing, Production Management, Computerization and Management Information and Odds and Ends, Conclusion, Appendixes.
Preface and Acknowledgements, Introduction, Book Publishing: Its Present Condition, The Role of the Trade Book Publisher, Getting Books to the Public, The Book Retailer: Little Help from the Publisher, Returns and Remainders, Sales Management, The Alternative: Distribution Through a Merchandising Plan, Wholesaling, Editorial, Don't Forget the Author, The Economics of Publishing, Production Management, Computerization and Management Information and Odds and Ends, Conclusion, Appendixes.
395321603