The Hidden Persuaders / What Makes us Buy, Believe, even vote, the way we do?
The Hidden Persuaders / What Makes us Buy, Believe, even vote, the way we do?
- 1957
- 248
This book answers hundreds of questions with facts that show how advertising men are using our hidden urges and frustrations to sell everything from gasoline to politicians. The Depth Approach, Persuading us as Consumers, Persuading us as Citizens, In Retrospect, Index.
This book answers hundreds of questions with facts that show how advertising men are using our hidden urges and frustrations to sell everything from gasoline to politicians. The Depth Approach, Persuading us as Consumers, Persuading us as Citizens, In Retrospect, Index.