Communications Models / For the Study of Mass Communication
Communications Models / For the Study of Mass Communication
- 2nd
- Longman, 1993
- 232
This book recognizes the changing nature of media and applies cultural, interpretative and critical approaches to media analysis. Introduction, Basic Models, Personal Influence and Diffusion and Short-Term Effects of Mass Communication on Individuals, Effects of Mass Communication on Culture and Society, Audience-Centered Models, Media Organization and Selection and Production, Planned Communication, New Media and the Information Society, International Communication.
58203650
This book recognizes the changing nature of media and applies cultural, interpretative and critical approaches to media analysis. Introduction, Basic Models, Personal Influence and Diffusion and Short-Term Effects of Mass Communication on Individuals, Effects of Mass Communication on Culture and Society, Audience-Centered Models, Media Organization and Selection and Production, Planned Communication, New Media and the Information Society, International Communication.
58203650