Mass Communication / A Sociological Perspective
Mass Communication / A Sociological Perspective
- 3rd
- Random House, 1985
- 226
Preface, The Nature and Functions of Mass Communication, Introduction, Four Major Communication Activities, What is Mass Communication?, Towarding a Working Concept of Mass Communication, Some Functions of Mass Communication: An Overview, Some Theoretical Orientations, Mass Communications as Social Institutions, Alternative Systems of Mass Communication, Sociology of Mass Communicator, Occupations in Communications, The Communicator in Organizational Context, Communication as Work, The Social Production of News: Occupational Role Analysis, Sociology of the Audience: Interpersonal Communication and the Mass Audience, Sociology of the Audience: Selected Characteristics of Audiences and Communication Behavior, Social Consequences of Mass Communication: Studies of News and Mass Persuasion, Public Concern Over Mass Entertainment.
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Preface, The Nature and Functions of Mass Communication, Introduction, Four Major Communication Activities, What is Mass Communication?, Towarding a Working Concept of Mass Communication, Some Functions of Mass Communication: An Overview, Some Theoretical Orientations, Mass Communications as Social Institutions, Alternative Systems of Mass Communication, Sociology of Mass Communicator, Occupations in Communications, The Communicator in Organizational Context, Communication as Work, The Social Production of News: Occupational Role Analysis, Sociology of the Audience: Interpersonal Communication and the Mass Audience, Sociology of the Audience: Selected Characteristics of Audiences and Communication Behavior, Social Consequences of Mass Communication: Studies of News and Mass Persuasion, Public Concern Over Mass Entertainment.
39433244