Research Methods for Leisure and Tourism / A Practical Guide
Research Methods for Leisure and Tourism / A Practical Guide
- 2nd
- 1997
- 320
The above book is an essential reading for all students and leisure managers evaluating and planning the services they offer. Introduction: the What and Why and Who of Leisure and Tourism Research, Approaches to Leisure and Tourism Research, Starting Out: Research Plans and Proposals, The Range of Research Methods, Reviewing the Literature, Secondary Data: Sources and Analysis, Observation, Qualitative Methods, Questionnaire Surveys, Questionnaire Design, Research Practice, Sampling, Survey Analysis, Statistical Analysis, Preparing a Research Report.
273620525
The above book is an essential reading for all students and leisure managers evaluating and planning the services they offer. Introduction: the What and Why and Who of Leisure and Tourism Research, Approaches to Leisure and Tourism Research, Starting Out: Research Plans and Proposals, The Range of Research Methods, Reviewing the Literature, Secondary Data: Sources and Analysis, Observation, Qualitative Methods, Questionnaire Surveys, Questionnaire Design, Research Practice, Sampling, Survey Analysis, Statistical Analysis, Preparing a Research Report.
273620525