Hospitality Sales and Marketing / Fourth Edition
Hospitality Sales and Marketing / Fourth Edition
- 4th
- 2003
- 568
Preface, Introduction, Introduction to Hospitality Marketing and Sales, The Marketing Plan: The Cornerstone of Sales, Managing the Marketing and Sales Office, Sales Techniques, Personal Sales, Telephone Sales, Internal Marketing and Sales, Advertising and Public Relations, Marketing, Marketing to Business Travellers, Marketing to Travel Agents, Marketing to Meeting Planners, Marketing to Special Segments, Marketing to Restaurants and Lounges, Marketing Catered Events and Meeting Rooms, Index.
866122532
Preface, Introduction, Introduction to Hospitality Marketing and Sales, The Marketing Plan: The Cornerstone of Sales, Managing the Marketing and Sales Office, Sales Techniques, Personal Sales, Telephone Sales, Internal Marketing and Sales, Advertising and Public Relations, Marketing, Marketing to Business Travellers, Marketing to Travel Agents, Marketing to Meeting Planners, Marketing to Special Segments, Marketing to Restaurants and Lounges, Marketing Catered Events and Meeting Rooms, Index.
866122532