Understanding & Designing Marketing Research
Understanding & Designing Marketing Research
- International Thomson Business Press, 1999
- 248
An introduction to array of techniques which is known collectively as Marketing Research. Preface, Research for Marketing, The Process of Research, Secondary Data - Uses and Limitations, The Process of Sampling, Survey and Panel/ Syndicated Research, Questionnaire Design, Qualitative Research, Measurement and Scales, Attitudes and Their Measurement, Experimentation, Writing and Reading Research Reports, Commissioning Marketing Research, Statistics and Sampling, Index.
1861524641
An introduction to array of techniques which is known collectively as Marketing Research. Preface, Research for Marketing, The Process of Research, Secondary Data - Uses and Limitations, The Process of Sampling, Survey and Panel/ Syndicated Research, Questionnaire Design, Qualitative Research, Measurement and Scales, Attitudes and Their Measurement, Experimentation, Writing and Reading Research Reports, Commissioning Marketing Research, Statistics and Sampling, Index.
1861524641