Marketing Environment 2007-2008 / The Official CIM Coursebook
Marketing Environment 2007-2008 / The Official CIM Coursebook
- Butterworth Heinemann, 2008
- 354
Welcome to the CIM Course Book, The Nature of the Organization and the Impact of Its Environment, The Micro-Environment, Analysis of the Competitive Environment, The Macro-Environment, The Demographic and Social and Cultural Environment, The Economic and International Environment, The Political and Legislative Environment, The Technical/ Information Environments, Environmental Information Systems - Coping with the Challenge of Environmental Change, Appendices, Index.
9780750683982
Welcome to the CIM Course Book, The Nature of the Organization and the Impact of Its Environment, The Micro-Environment, Analysis of the Competitive Environment, The Macro-Environment, The Demographic and Social and Cultural Environment, The Economic and International Environment, The Political and Legislative Environment, The Technical/ Information Environments, Environmental Information Systems - Coping with the Challenge of Environmental Change, Appendices, Index.
9780750683982