Marketing Communications / An Integrated Approach 4th Edition
Marketing Communications / An Integrated Approach 4th Edition
- 4th
- Kogan Page Limited, 2004
- 696
A comprehensive framework for understanding the individual contribution and the collective combination of all the communication tools. Foreword, Acknowledgements, The Background to the Communications Process, The Marketing Communication Tools, Index.
9780749442651
A comprehensive framework for understanding the individual contribution and the collective combination of all the communication tools. Foreword, Acknowledgements, The Background to the Communications Process, The Marketing Communication Tools, Index.
9780749442651