Strategic Market Management / Global Perspectives
Strategic Market Management / Global Perspectives
- 1ST
- Wiley, 2010
- 354
This book is essential reading for students on strategy and marketing courses at undergraduate level as well as MBA. Preface, Acknowledgements, Strategic Analysis, Competitor Analysis, Internal Analysis Creating and Adapting and Implementing Strategy, Alternative Value Propositions, Energizing the Business, Creating New Businesses, Global Strategies, Planning Forms, Index.
9780470689752
This book is essential reading for students on strategy and marketing courses at undergraduate level as well as MBA. Preface, Acknowledgements, Strategic Analysis, Competitor Analysis, Internal Analysis Creating and Adapting and Implementing Strategy, Alternative Value Propositions, Energizing the Business, Creating New Businesses, Global Strategies, Planning Forms, Index.
9780470689752