Introduction to International Business
Introduction to International Business
- Mcgraw Hill Publishing Company, 1994
- 222
This book provides a comprehensive analysis of international business in the world's socio-political and multicultural context. Preface: Towards a Political Economy of International Business, Acknowledgements, The Environment of International Business, Analyzing the Environment of International Business, Political Risk Analysis, Legal Environment Analysis, The Sociocultural Environment of International Business, The Financial Environment of International Business, The Internationalization of Business, The Internationalization of Trade, Modern Theories of the Firm, The Changing Relationship Between Governments and Firms, The Globalization of Business Operations and Management, International Human Resource Management, International Marketing, Global Strategic Management, Business in the Single European Market, The Creation of the Single European Market, From Economic to Political Union, Strategies for the Single European Market, Doing Business in Central and Eastern Europe, Glossary of Key Terms, Selected Newspapers and Journals, References.
77078713
This book provides a comprehensive analysis of international business in the world's socio-political and multicultural context. Preface: Towards a Political Economy of International Business, Acknowledgements, The Environment of International Business, Analyzing the Environment of International Business, Political Risk Analysis, Legal Environment Analysis, The Sociocultural Environment of International Business, The Financial Environment of International Business, The Internationalization of Business, The Internationalization of Trade, Modern Theories of the Firm, The Changing Relationship Between Governments and Firms, The Globalization of Business Operations and Management, International Human Resource Management, International Marketing, Global Strategic Management, Business in the Single European Market, The Creation of the Single European Market, From Economic to Political Union, Strategies for the Single European Market, Doing Business in Central and Eastern Europe, Glossary of Key Terms, Selected Newspapers and Journals, References.
77078713