International Business / Second Edition
International Business / Second Edition
- 2nd
- Financial Times - Prentice Hall, 1999
- 402
A basic framework of understanding to underpin further study of core business, financial and legal subjects in the higher education curriculum. Preface, The Nature of International Business, The European Union, East Europe, Beyond Europe, Cultural Influences, The International Economic Environment, Competition and Privatization and Deregulation, The International Political and Legal Environments, The Multinational Company, Direct Foreign Investment, International Technology Transfer, International Logistics and Distribution, Organization of International Business, International Operations Management, International Financial Management, Market Entry, International Marketing, International Human Resources Management, Strategies for International Business, Planning and Control of International Operations, Appendix: References and Bibliography, Index.
273634291
A basic framework of understanding to underpin further study of core business, financial and legal subjects in the higher education curriculum. Preface, The Nature of International Business, The European Union, East Europe, Beyond Europe, Cultural Influences, The International Economic Environment, Competition and Privatization and Deregulation, The International Political and Legal Environments, The Multinational Company, Direct Foreign Investment, International Technology Transfer, International Logistics and Distribution, Organization of International Business, International Operations Management, International Financial Management, Market Entry, International Marketing, International Human Resources Management, Strategies for International Business, Planning and Control of International Operations, Appendix: References and Bibliography, Index.
273634291