STRATEGIC BRAND MANAGEMENT / BUILDING, MEASURING, AND MANAGING BRAND EQUITY
STRATEGIC BRAND MANAGEMENT / BUILDING, MEASURING, AND MANAGING BRAND EQUITY
- 3
- Pearson, 2008
- 692
9780132336222
9780132336222
MC Athens Campus Library
Πατησίων 94 & Κοδριγκτώνος 13, 104 34
Πελλήνης 8 & Πατησίων 107, 112 51
Τ: +30 210 8899600
MC Thessaloniki Campus Library
Ίωνος Δραγούμη 21, 54625 | Ίωνος Δραγούμη 15, 54625
Τ: +30 2310 287779 – Τ: +30 2314 440300