Communicating Health
Communicating Health
- Sage, 2013
- 242
This textbook bridges the gap between health communication theory and health promotion and public health practice. It Provides students and practitioners with the knowledge and skills they need to design, plan implement and evaluate programmes and campaigns. Acknowledgements, Theories and Models, Social and Psychological Factors, Reaching Unreachable Groups and Crossing Cultural Barriers, Mass Media, Information Technology, Using Settings, Evidence - Based Practice, Using Evaluation, Bridging Theory and Practice - Ten Different Health Promotion Campaigns, Activity Discussions, Glossary, References, Index.
9781446252338
This textbook bridges the gap between health communication theory and health promotion and public health practice. It Provides students and practitioners with the knowledge and skills they need to design, plan implement and evaluate programmes and campaigns. Acknowledgements, Theories and Models, Social and Psychological Factors, Reaching Unreachable Groups and Crossing Cultural Barriers, Mass Media, Information Technology, Using Settings, Evidence - Based Practice, Using Evaluation, Bridging Theory and Practice - Ten Different Health Promotion Campaigns, Activity Discussions, Glossary, References, Index.
9781446252338