Exploring the Application of Digital Marketing Tools in the Greek Hospitality Industry/The Case Study of the Divani Caravel Hotel: BA (Hons) International Hospitality Management
Exploring the Application of Digital Marketing Tools in the Greek Hospitality Industry/The Case Study of the Divani Caravel Hotel: BA (Hons) International Hospitality Management
- 2019
- 33
Abstract, Introduction, From Traditional to Digital Marketing, Traditional Marketing, Trasditional vs Digital Marketing, Hospitality Industry Transitions to the Technology Era, Conclusion, Digital Marketing, Digital Marketing Definition, Advantages of Digital Media, Stages of Digital Marketing, Application of Digital Marketing, Common Digital Marketing Applications, Digital Marketing and Measurability, Marketing Executives Apply Digital Tools, Strategic Development, Case Study, Methodology, S.W.O.T. Analysis, Results, Interview, On Line Presence Analysis, The Contribution of Technology in Greek Hospitality Industry, Conclusion, References.
Abstract, Introduction, From Traditional to Digital Marketing, Traditional Marketing, Trasditional vs Digital Marketing, Hospitality Industry Transitions to the Technology Era, Conclusion, Digital Marketing, Digital Marketing Definition, Advantages of Digital Media, Stages of Digital Marketing, Application of Digital Marketing, Common Digital Marketing Applications, Digital Marketing and Measurability, Marketing Executives Apply Digital Tools, Strategic Development, Case Study, Methodology, S.W.O.T. Analysis, Results, Interview, On Line Presence Analysis, The Contribution of Technology in Greek Hospitality Industry, Conclusion, References.