Κατάλογος Βιβλιοθηκών Mediterranean College

International and Strategic Growth./The Case of Rothenberger

International and Strategic Growth./The Case of Rothenberger - 2009 - 80

Introduction, International Strategy, Directions and Methods of Growth, Managing Global Mergers Acquisitions and Alliances, Strategies for Competing in Globalizing Markets, Globalization, Methodology, Research Philosophies Approach Strategy, Definition of the Problem, Data Collection, Sampling Strategy, Data Validity and Reliability, Research Ethics, Analysis and Results, Motives of Going International, Attractiveness of the Foreigh Market, Market Development, Product Development, Diversification, Conclusions, Reflection and Self Development, Appendix, References, Bibliography.

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