Introduction to International Business / Modular Texts in Business and Economics
Introduction to International Business / Modular Texts in Business and Economics
- Prentice Hall, 2001
- 362
Introduction to International Business is a concise, accessible introduction to the economic, functional, organizational and cultural characteristics that underpin production and trade in a globalized economy. Preface, Acknowledgements, Introduction to International Business, Internationalization Process, International Business: Theory and Practice, International Business: Institutions and Markets, The Political and Legal Environment, International Socio-Cultural Environment, International Ethical and Ecological Environment, International Economic and Technological Environment, International Strategic Issues, International Human Resource Management, International Marketing, International Accounting and Finance, International Operations Management and Logistics, Answers and Responses, Index.
582414555
Introduction to International Business is a concise, accessible introduction to the economic, functional, organizational and cultural characteristics that underpin production and trade in a globalized economy. Preface, Acknowledgements, Introduction to International Business, Internationalization Process, International Business: Theory and Practice, International Business: Institutions and Markets, The Political and Legal Environment, International Socio-Cultural Environment, International Ethical and Ecological Environment, International Economic and Technological Environment, International Strategic Issues, International Human Resource Management, International Marketing, International Accounting and Finance, International Operations Management and Logistics, Answers and Responses, Index.
582414555