Research Methods for Business Students / Fourth Edition
Research Methods for Business Students / Fourth Edition
- 4th
- Financial Times - Prentice Hall
- 630
This fourth Edition of Research Methods for Business Students is a market-leading text which brings theory, philosophy and techniques of research to life and enables students to understand the practical relevance of the research methods. The Nature of Business and Management Research and Structure of This Book, Formulating and Clarifying the Research Topic, Critically Reviewing the Literature, Understanding Research Philosophies and Approaches, Formulating the Research Design, Negotiating Access and Research Ethics, Selecting Samples, Using Secondary Data, Collecting Primary Data Through Observation, Collecting Primary Data Using Semi-Structured and In-Depth and Group Interviews, Collecting Primary Data Using Questionnaires, Analysing Quantitative Data, Analysing Quantitative Data, Writing and Presenting Your Project Report.
This fourth Edition of Research Methods for Business Students is a market-leading text which brings theory, philosophy and techniques of research to life and enables students to understand the practical relevance of the research methods. The Nature of Business and Management Research and Structure of This Book, Formulating and Clarifying the Research Topic, Critically Reviewing the Literature, Understanding Research Philosophies and Approaches, Formulating the Research Design, Negotiating Access and Research Ethics, Selecting Samples, Using Secondary Data, Collecting Primary Data Through Observation, Collecting Primary Data Using Semi-Structured and In-Depth and Group Interviews, Collecting Primary Data Using Questionnaires, Analysing Quantitative Data, Analysing Quantitative Data, Writing and Presenting Your Project Report.