Tested advertising methods /
Caples, John
Tested advertising methods / John Caples ; foreword by David Ogilvy ; introduction by Gordon White. - 4th ed. / revised and enlarged - U.S. : Paladin Press, 1990. - xxvi, 278 p. : ill. ; 24 cm.
Includes index.
Advertising
Business
Tested advertising methods / John Caples ; foreword by David Ogilvy ; introduction by Gordon White. - 4th ed. / revised and enlarged - U.S. : Paladin Press, 1990. - xxvi, 278 p. : ill. ; 24 cm.
Includes index.
Advertising
Business