The advertising handbook /
Brierley, Sean.
The advertising handbook / Sean Brierley. - 2nd ed. - London : Routledge, 2001. - 297 p. : ill., ports. ; 24 cm. - Media practice .
Previous ed.: 1995.
Includes bibliographical references and index.
The Advertising Handbook examines the reasons why companies and organizations advertise; how they research their markets; where they advertise and in which media; the principles and techniques of persuasion and their effectiveness, and how companies measure their success.
0415243912
Business
Advertising
The advertising handbook / Sean Brierley. - 2nd ed. - London : Routledge, 2001. - 297 p. : ill., ports. ; 24 cm. - Media practice .
Previous ed.: 1995.
Includes bibliographical references and index.
The Advertising Handbook examines the reasons why companies and organizations advertise; how they research their markets; where they advertise and in which media; the principles and techniques of persuasion and their effectiveness, and how companies measure their success.
0415243912
Business
Advertising