Business Economics / Strategy and Applications (Record no. 1245)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01607cam a22002054a 4500 |
| 005 - ΗΜΕΡΟΜΗΝΙΑ ΚΑΙ ΩΡΑ ΤΕΛΕΥΤΑΙΑΣ ΕΝΗΜΕΡΩΣΗΣ | |
| Πεδίο ελέγχου | 20250605164002.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| Πεδίο ελέγχου σταθερού μήκους | 250528s ||||||||||||||||||||||||d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 15683 |
| 020 ## - ISBN | |
| ISBN | 273617133 |
| 040 ## - ΠΗΓΗ ΚΑΤΑΛΟΓΟΓΡΑΦΗΣΗΣ | |
| Φορέας πρωτότυπης καταλογογράφησης | MC Athens Campus Library |
| Γλώσσα καταλογογράφησης | Ελληνικά, Μοντέρνα (1453-) |
| Modifying agency | MC Athens Campus Library |
| Κανόνες περιγραφικής καταλογογράφησης | AACR2 |
| 245 1# - ΤΙΤΛΟΣ ΚΑΙ ΔΗΛΩΣΗ ΥΠΕΥΘΥΝΟΤΗΤΑΣ | |
| Τίτλος | Business Economics / Strategy and Applications |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Pitman Publishing, |
| Date of publication, distribution, etc. | 1998 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 602 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | An economic textbook which explores the increasingly recognized links between business economics and strategy. Preface, Acknowledgements, Introduction, The Scope of Business Economics, The Organization and Its Environment, Business Objectives and Ethics and Corporate Governance, Alternative Models of the Organization, Demand and Revenue and Costs, Consumer Behavior, Demand and Elasticity, Estimating and Forecasting Demand, Determinants and Behavior of Costs, Marketing and Investment Decisions, Pricing Decisions, Pricing Practices, Non-Price Competition and the Marketing Mix, Investment Decisions and the Cost of Capital, Techniques for Decision Making under Conditions of Uncertainty and Risk, Economics and Corporate Strategy, Elements of Business Strategy, Analyzing the Structure of Competition, Competitive Weapons: Scale and Scope and Core Competences, Transaction Cost Economics, Deterrence and Reputation as Strategic Tools, Quality and the Economics of the Organization, Business Issues, Business Issues and the Environment, The Globalization of Business Activities, Index. |
| 700 1# - ΠΡΟΣΘΕΤΗ ΑΝΑΓΡΑΦΗ--ΦΥΣΙΚΟ ΠΡΟΣΩΠΟ | |
| Personal name | Cook Mark |
| 9 (RLIN) | 1652 |
| 700 1# - ΠΡΟΣΘΕΤΗ ΑΝΑΓΡΑΦΗ--ΦΥΣΙΚΟ ΠΡΟΣΩΠΟ | |
| Personal name | Farquharson Corri |
| 9 (RLIN) | 1653 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Τύπος τεκμηρίου | Βιβλιοθήκη | Τρέχουσα τοποθεσία | Barcode | Αριθμός εισαγωγής | Ημερομηνία απόκτησης | Ταξιθετικό σύμβολο | Αριθμός αντιτύπου | Κατάσταση απόσυρσης | Κατάσταση χαμένου | Κατάσταση κατεστραμμένου | Μη δανεισμός | Σύνολο δανεισμών | Ημερομηνία τελευταίας εμφάνισης | Η τιμή ισχύει από |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Books | MC Athens Campus Library | MC Athens Campus Library | 9780000012449 | 2039 | 05/06/2025 | 338.5024658 COO C.1 | 1 | 05/06/2025 | 05/06/2025 |