Global Marketing Strategies / Third Edition (Record no. 1322)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01806cam a22002294a 4500 |
| 005 - ΗΜΕΡΟΜΗΝΙΑ ΚΑΙ ΩΡΑ ΤΕΛΕΥΤΑΙΑΣ ΕΝΗΜΕΡΩΣΗΣ | |
| Πεδίο ελέγχου | 20250605164005.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| Πεδίο ελέγχου σταθερού μήκους | 250528s ||||||||||||||||||||||||d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 15767 |
| 020 ## - ISBN | |
| ISBN | 395710456 |
| 040 ## - ΠΗΓΗ ΚΑΤΑΛΟΓΟΓΡΑΦΗΣΗΣ | |
| Φορέας πρωτότυπης καταλογογράφησης | MC Athens Campus Library |
| Γλώσσα καταλογογράφησης | Ελληνικά, Μοντέρνα (1453-) |
| Modifying agency | MC Athens Campus Library |
| Κανόνες περιγραφικής καταλογογράφησης | AACR2 |
| 245 1# - ΤΙΤΛΟΣ ΚΑΙ ΔΗΛΩΣΗ ΥΠΕΥΘΥΝΟΤΗΤΑΣ | |
| Τίτλος | Global Marketing Strategies / Third Edition |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Houghton Mifflin Company, |
| Date of publication, distribution, etc. | 1995 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 902 |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction, Understanding the Global Marketing Environment, The Global Economy, Cultural and Social Forces, Political and Legal Forces, Analyzing Global Marketing Opportunities, Global Markets and Buyers, International and Global Marketing Research, Developing Global Marketing Strategies, Developing a Global Mindset, Global Marketing Strategies, Global Market Entry Strategies, Designing Global Marketing Programs, Developing New Products for Global Markets, Procing for International and Global Markets, Managing International and Global Advertising, Managing the Global Marketing Effort, Practicing Global Marketing. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Introduction, Understanding the Global Marketing Environment, The Global Economy, Cultural and Social Forces, Political and Legal Forces, Analyzing Global Marketing Opportunities, Global Markets and Buyers, International and Global Marketing Research, Developing Global Marketing Strategies, Developing a Global Mindset, Global Marketing Strategies, Global Market Entry Strategies, Designing Global Marketing Programs, Developing New Products for Global Markets, Procing for International and Global Markets, Managing International and Global Advertising, Managing the Global Marketing Effort, Practicing Global Marketing. |
| 700 1# - ΠΡΟΣΘΕΤΗ ΑΝΑΓΡΑΦΗ--ΦΥΣΙΚΟ ΠΡΟΣΩΠΟ | |
| Personal name | Hennessey David H |
| 9 (RLIN) | 1747 |
| 700 1# - ΠΡΟΣΘΕΤΗ ΑΝΑΓΡΑΦΗ--ΦΥΣΙΚΟ ΠΡΟΣΩΠΟ | |
| Personal name | Jeannet Jean-Pierre |
| 9 (RLIN) | 1748 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Τύπος τεκμηρίου | Βιβλιοθήκη | Τρέχουσα τοποθεσία | Barcode | Αριθμός εισαγωγής | Ημερομηνία απόκτησης | Ταξιθετικό σύμβολο | Αριθμός αντιτύπου | Κατάσταση απόσυρσης | Κατάσταση χαμένου | Κατάσταση κατεστραμμένου | Μη δανεισμός | Σύνολο δανεισμών | Ημερομηνία τελευταίας εμφάνισης | Η τιμή ισχύει από |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Books | MC Athens Campus Library | MC Athens Campus Library | 9780000013217 | 2136 | 05/06/2025 | 658.8/48 JEA | 1 | 05/06/2025 | 05/06/2025 |