Personal Selling (Record no. 1336)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01618cam a22002054a 4500 |
| 005 - ΗΜΕΡΟΜΗΝΙΑ ΚΑΙ ΩΡΑ ΤΕΛΕΥΤΑΙΑΣ ΕΝΗΜΕΡΩΣΗΣ | |
| Πεδίο ελέγχου | 20250605164005.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| Πεδίο ελέγχου σταθερού μήκους | 250528s ||||||||||||||||||||||||d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 15782 |
| 020 ## - ISBN | |
| ISBN | 23888709 |
| 040 ## - ΠΗΓΗ ΚΑΤΑΛΟΓΟΓΡΑΦΗΣΗΣ | |
| Φορέας πρωτότυπης καταλογογράφησης | MC Athens Campus Library |
| Γλώσσα καταλογογράφησης | Ελληνικά, Μοντέρνα (1453-) |
| Modifying agency | MC Athens Campus Library |
| Κανόνες περιγραφικής καταλογογράφησης | AACR2 |
| 245 1# - ΤΙΤΛΟΣ ΚΑΙ ΔΗΛΩΣΗ ΥΠΕΥΘΥΝΟΤΗΤΑΣ | |
| Τίτλος | Personal Selling |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Macmillan Publishing Company, |
| Date of publication, distribution, etc. | 1990 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 476 |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Personal Selling: A Promotional Profession, Personal Selling: The Personal Dimension, Salesperson as Communicator, Competitive and Company Knowledge, Using Product Knowledge in Personal Selling, Understanding the Customer, Prospecting for Customers, The Sales Approach, Creating a Dynamic Sales Presentation, Meeting Sales Resistance, Closing the Sale, Strengthening the Sales Relationship, Territory Management: Maximizing the Sales Effort, Managing and Training the Sales Force, Applying Sales Techniques to Career Planning, Ethical Behavior in Personal Selling, Index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Personal Selling: A Promotional Profession, Personal Selling: The Personal Dimension, Salesperson as Communicator, Competitive and Company Knowledge, Using Product Knowledge in Personal Selling, Understanding the Customer, Prospecting for Customers, The Sales Approach, Creating a Dynamic Sales Presentation, Meeting Sales Resistance, Closing the Sale, Strengthening the Sales Relationship, Territory Management: Maximizing the Sales Effort, Managing and Training the Sales Force, Applying Sales Techniques to Career Planning, Ethical Behavior in Personal Selling, Index. |
| 700 1# - ΠΡΟΣΘΕΤΗ ΑΝΑΓΡΑΦΗ--ΦΥΣΙΚΟ ΠΡΟΣΩΠΟ | |
| Personal name | O'Connor Patrick J |
| 9 (RLIN) | 1764 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Τύπος τεκμηρίου | Βιβλιοθήκη | Τρέχουσα τοποθεσία | Barcode | Αριθμός εισαγωγής | Ημερομηνία απόκτησης | Ταξιθετικό σύμβολο | Αριθμός αντιτύπου | Κατάσταση απόσυρσης | Κατάσταση χαμένου | Κατάσταση κατεστραμμένου | Μη δανεισμός | Σύνολο δανεισμών | Ημερομηνία τελευταίας εμφάνισης | Η τιμή ισχύει από |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Books | MC Athens Campus Library | MC Athens Campus Library | 9780000013354 | 2152 | 05/06/2025 | 658.8/5 OCO | 1 | 05/06/2025 | 05/06/2025 |