Basic Marketing / A Global-Managerial Approach International Student Edition (Record no. 1491)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01595cam a22002294a 4500 |
| 005 - ΗΜΕΡΟΜΗΝΙΑ ΚΑΙ ΩΡΑ ΤΕΛΕΥΤΑΙΑΣ ΕΝΗΜΕΡΩΣΗΣ | |
| Πεδίο ελέγχου | 20250605164010.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| Πεδίο ελέγχου σταθερού μήκους | 250528s ||||||||||||||||||||||||d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 15944 |
| 020 ## - ISBN | |
| ISBN | 025610509X |
| 040 ## - ΠΗΓΗ ΚΑΤΑΛΟΓΟΓΡΑΦΗΣΗΣ | |
| Φορέας πρωτότυπης καταλογογράφησης | MC Athens Campus Library |
| Γλώσσα καταλογογράφησης | Ελληνικά, Μοντέρνα (1453-) |
| Modifying agency | MC Athens Campus Library |
| Κανόνες περιγραφικής καταλογογράφησης | AACR2 |
| 245 1# - ΤΙΤΛΟΣ ΚΑΙ ΔΗΛΩΣΗ ΥΠΕΥΘΥΝΟΤΗΤΑΣ | |
| Τίτλος | Basic Marketing / A Global-Managerial Approach International Student Edition |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Irwin Mcgraw-Hill, |
| Date of publication, distribution, etc. | 1993 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 794 |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing Role in Society, Marketing's Role within the Firm, Economics Fundamentals, Evaluating Opportunities in Uncontrollable Environments, Demographic Dimensions of the U.S. Consumer Market, Elements of Product Planning, Place and Development of Channel Systems, Retailing, Wholesaling, Physical Distribution, Personal Selling, Mass Selling, Marketing Arithmetic, Planning and Implementing Marketing Programs, Marketing Strategy Planning for International Markets, Career Planning in Marketing, Cases. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Marketing Role in Society, Marketing's Role within the Firm, Economics Fundamentals, Evaluating Opportunities in Uncontrollable Environments, Demographic Dimensions of the U.S. Consumer Market, Elements of Product Planning, Place and Development of Channel Systems, Retailing, Wholesaling, Physical Distribution, Personal Selling, Mass Selling, Marketing Arithmetic, Planning and Implementing Marketing Programs, Marketing Strategy Planning for International Markets, Career Planning in Marketing, Cases. |
| 700 1# - ΠΡΟΣΘΕΤΗ ΑΝΑΓΡΑΦΗ--ΦΥΣΙΚΟ ΠΡΟΣΩΠΟ | |
| Personal name | Mccarthy Jerome E |
| 9 (RLIN) | 1979 |
| 700 1# - ΠΡΟΣΘΕΤΗ ΑΝΑΓΡΑΦΗ--ΦΥΣΙΚΟ ΠΡΟΣΩΠΟ | |
| Personal name | Perreault William D |
| 9 (RLIN) | 1980 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Τύπος τεκμηρίου | Βιβλιοθήκη | Τρέχουσα τοποθεσία | Barcode | Αριθμός εισαγωγής | Ημερομηνία απόκτησης | Ταξιθετικό σύμβολο | Αριθμός αντιτύπου | Κατάσταση απόσυρσης | Κατάσταση χαμένου | Κατάσταση κατεστραμμένου | Μη δανεισμός | Σύνολο δανεισμών | Ημερομηνία τελευταίας εμφάνισης | Η τιμή ισχύει από |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Books | MC Athens Campus Library | MC Athens Campus Library | 9780000014900 | 2560 | 05/06/2025 | 658.8 MCC | 1 | 05/06/2025 | 05/06/2025 |