Marketing Research / Fifth Edition (Record no. 1609)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01622cam a22002174a 4500 |
| 005 - ΗΜΕΡΟΜΗΝΙΑ ΚΑΙ ΩΡΑ ΤΕΛΕΥΤΑΙΑΣ ΕΝΗΜΕΡΩΣΗΣ | |
| Πεδίο ελέγχου | 20250605164014.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| Πεδίο ελέγχου σταθερού μήκους | 250528s ||||||||||||||||||||||||d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 16070 |
| 020 ## - ISBN | |
| ISBN | 77091752 |
| 040 ## - ΠΗΓΗ ΚΑΤΑΛΟΓΟΓΡΑΦΗΣΗΣ | |
| Φορέας πρωτότυπης καταλογογράφησης | MC Athens Campus Library |
| Γλώσσα καταλογογράφησης | Ελληνικά, Μοντέρνα (1453-) |
| Modifying agency | MC Athens Campus Library |
| Κανόνες περιγραφικής καταλογογράφησης | AACR2 |
| 245 1# - ΤΙΤΛΟΣ ΚΑΙ ΔΗΛΩΣΗ ΥΠΕΥΘΥΝΟΤΗΤΑΣ | |
| Τίτλος | Marketing Research / Fifth Edition |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Mcgraw Hill Book Company, |
| Date of publication, distribution, etc. | 1997 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 442 |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | General Introduction, Role and Development of Marketing Research, Basic Techniques, Methodologies of Marketing Research, Introduction to Sampling, Types of Sampling, Characteristics of Samples, Questionnaires, Interviewing, Qualitative Research and Attitude Research, Specific Research Applications, Continuous Marketing Research, Test Marketing, Advertising Research, Industrial Marketing Research, International Marketing Research, Marketing Research for Services, Data Handling and Interpretation, Statistical Analysis, Final Stages of the Survey, Index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | General Introduction, Role and Development of Marketing Research, Basic Techniques, Methodologies of Marketing Research, Introduction to Sampling, Types of Sampling, Characteristics of Samples, Questionnaires, Interviewing, Qualitative Research and Attitude Research, Specific Research Applications, Continuous Marketing Research, Test Marketing, Advertising Research, Industrial Marketing Research, International Marketing Research, Marketing Research for Services, Data Handling and Interpretation, Statistical Analysis, Final Stages of the Survey, Index. |
| 700 1# - ΠΡΟΣΘΕΤΗ ΑΝΑΓΡΑΦΗ--ΦΥΣΙΚΟ ΠΡΟΣΩΠΟ | |
| Personal name | Chisnall Peter M |
| 9 (RLIN) | 1717 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Τύπος τεκμηρίου | Βιβλιοθήκη | Τρέχουσα τοποθεσία | Barcode | Αριθμός εισαγωγής | Ημερομηνία απόκτησης | Ταξιθετικό σύμβολο | Αριθμός αντιτύπου | Κατάσταση απόσυρσης | Κατάσταση χαμένου | Κατάσταση κατεστραμμένου | Μη δανεισμός | Σύνολο δανεισμών | Ημερομηνία τελευταίας εμφάνισης | Η τιμή ισχύει από |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Books | MC Athens Campus Library | MC Athens Campus Library | 9780000016089 | 2696 | 05/06/2025 | 658.8/3 CHI | 1 | 05/06/2025 | 05/06/2025 |