Advertising and Promotion Challenge / Vaguely Right Or Precisely Wrong? (Record no. 1625)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01350cam a22002054a 4500 |
| 005 - ΗΜΕΡΟΜΗΝΙΑ ΚΑΙ ΩΡΑ ΤΕΛΕΥΤΑΙΑΣ ΕΝΗΜΕΡΩΣΗΣ | |
| Πεδίο ελέγχου | 20250605164014.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| Πεδίο ελέγχου σταθερού μήκους | 250528s ||||||||||||||||||||||||d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 16087 |
| 020 ## - ISBN | |
| ISBN | 195037022 |
| 040 ## - ΠΗΓΗ ΚΑΤΑΛΟΓΟΓΡΑΦΗΣΗΣ | |
| Φορέας πρωτότυπης καταλογογράφησης | MC Athens Campus Library |
| Γλώσσα καταλογογράφησης | Ελληνικά, Μοντέρνα (1453-) |
| Modifying agency | MC Athens Campus Library |
| Κανόνες περιγραφικής καταλογογράφησης | AACR2 |
| 245 1# - ΤΙΤΛΟΣ ΚΑΙ ΔΗΛΩΣΗ ΥΠΕΥΘΥΝΟΤΗΤΑΣ | |
| Τίτλος | Advertising and Promotion Challenge / Vaguely Right Or Precisely Wrong? |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Oxford University Press, |
| Date of publication, distribution, etc. | 1986 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 194 |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Overview of Advertising and Promotion Decisions, How to Use Advertising, Promotion: A Tool in Market Positioning, Advertising and Promotion/ Marketing Mix/ Marketing Strategy, Setting the Objectives, Advertising and Promotion Budgeting, Copy Decisions, How to Get and Keep Effective Advertising and Promotion Services, Decision Support Systems for Advertising and Promotion, Concluding Questions, Glossary, Index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Overview of Advertising and Promotion Decisions, How to Use Advertising, Promotion: A Tool in Market Positioning, Advertising and Promotion/ Marketing Mix/ Marketing Strategy, Setting the Objectives, Advertising and Promotion Budgeting, Copy Decisions, How to Get and Keep Effective Advertising and Promotion Services, Decision Support Systems for Advertising and Promotion, Concluding Questions, Glossary, Index. |
| 700 1# - ΠΡΟΣΘΕΤΗ ΑΝΑΓΡΑΦΗ--ΦΥΣΙΚΟ ΠΡΟΣΩΠΟ | |
| Personal name | Lodish M. Leonard |
| 9 (RLIN) | 2126 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Τύπος τεκμηρίου | Βιβλιοθήκη | Τρέχουσα τοποθεσία | Barcode | Αριθμός εισαγωγής | Ημερομηνία απόκτησης | Ταξιθετικό σύμβολο | Αριθμός αντιτύπου | Κατάσταση απόσυρσης | Κατάσταση χαμένου | Κατάσταση κατεστραμμένου | Μη δανεισμός | Σύνολο δανεισμών | Ημερομηνία τελευταίας εμφάνισης | Η τιμή ισχύει από |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Books | MC Athens Campus Library | MC Athens Campus Library | 9780000016249 | 2715 | 05/06/2025 | 659.1 LOD | 1 | 05/06/2025 | 05/06/2025 |