Hospitality and Travel Marketing / Third Edition (Record no. 2288)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01626cam a22002054a 4500 |
| 005 - ΗΜΕΡΟΜΗΝΙΑ ΚΑΙ ΩΡΑ ΤΕΛΕΥΤΑΙΑΣ ΕΝΗΜΕΡΩΣΗΣ | |
| Πεδίο ελέγχου | 20250605164036.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| Πεδίο ελέγχου σταθερού μήκους | 250528s ||||||||||||||||||||||||d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 16834 |
| 020 ## - ISBN | |
| ISBN | 766816052 |
| 040 ## - ΠΗΓΗ ΚΑΤΑΛΟΓΟΓΡΑΦΗΣΗΣ | |
| Φορέας πρωτότυπης καταλογογράφησης | MC Athens Campus Library |
| Γλώσσα καταλογογράφησης | Ελληνικά, Μοντέρνα (1453-) |
| Modifying agency | MC Athens Campus Library |
| Κανόνες περιγραφικής καταλογογράφησης | AACR2 |
| 245 1# - ΤΙΤΛΟΣ ΚΑΙ ΔΗΛΩΣΗ ΥΠΕΥΘΥΝΟΤΗΤΑΣ | |
| Τίτλος | Hospitality and Travel Marketing / Third Edition |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Delmar Thomson Learning, |
| Date of publication, distribution, etc. | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 632 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This volume expresses the relationship between marketing and the tourism industry, and emphasizes a broader marketing perspective through collaborative efforts between hotels, airlines, restaurants, and travel agencies. Introduction to Marketing, Marketing Defined, Marketing Hospitality and Travel Services, The Hospitality and Travel Marketing System, Research and Analysis, Customer Behavior, Analyzing Marketing Opportunities, Marketing Research, Planning: Marketing Strategy and Planning, Marketing Strategy: Market Segmentation and Trends, Marketing Strategy: Strategies and Positioning and Marketing Objectives, The Marketing Plan and the 8 Ps, Implementing the Marketing Plan, Product Development and Partnership, People: Services and Service Quality, Packaging and Programming, The Distribution Mix and the Travel Trade, Communications and the Promotional Mix, Advertising, Sales Promotion and Merchandising, Personal Selling and Sales Management, Public Relations and Publicity, Pricing, Controlling and Evaluating the Plan, Marketing Management and Evaluation and Control, Appendices, Glossary, Index. |
| 700 1# - ΠΡΟΣΘΕΤΗ ΑΝΑΓΡΑΦΗ--ΦΥΣΙΚΟ ΠΡΟΣΩΠΟ | |
| Personal name | Morrison Alastair M |
| 9 (RLIN) | 2923 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Τύπος τεκμηρίου | Βιβλιοθήκη | Τρέχουσα τοποθεσία | Barcode | Αριθμός εισαγωγής | Ημερομηνία απόκτησης | Ταξιθετικό σύμβολο | Αριθμός αντιτύπου | Κατάσταση απόσυρσης | Κατάσταση χαμένου | Κατάσταση κατεστραμμένου | Μη δανεισμός | Σύνολο δανεισμών | Ημερομηνία τελευταίας εμφάνισης | Η τιμή ισχύει από |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Books | MC Athens Campus Library | MC Athens Campus Library | 9780000022875 | 5430 | 05/06/2025 | 647.94/068/8 MOR | 1 | 05/06/2025 | 05/06/2025 |