Marketing for Hospitality and Tourism / Third Edition (Record no. 5225)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01548cam a22002294a 4500 |
| 005 - ΗΜΕΡΟΜΗΝΙΑ ΚΑΙ ΩΡΑ ΤΕΛΕΥΤΑΙΑΣ ΕΝΗΜΕΡΩΣΗΣ | |
| Πεδίο ελέγχου | 20250605164207.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| Πεδίο ελέγχου σταθερού μήκους | 250528s ||||||||||||||||||||||||d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 20078 |
| 020 ## - ISBN | |
| ISBN | 130996114 |
| 040 ## - ΠΗΓΗ ΚΑΤΑΛΟΓΟΓΡΑΦΗΣΗΣ | |
| Φορέας πρωτότυπης καταλογογράφησης | MC Athens Campus Library |
| Γλώσσα καταλογογράφησης | Ελληνικά, Μοντέρνα (1453-) |
| Modifying agency | MC Athens Campus Library |
| Κανόνες περιγραφικής καταλογογράφησης | AACR2 |
| 245 1# - ΤΙΤΛΟΣ ΚΑΙ ΔΗΛΩΣΗ ΥΠΕΥΘΥΝΟΤΗΤΑΣ | |
| Τίτλος | Marketing for Hospitality and Tourism / Third Edition |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Prentice Hall, |
| Date of publication, distribution, etc. | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 896 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | An indispensable guide to successful Marketing in the Hospitality Industry. Preface, Introduction: Marketing for Hospitality and Tourism, Service Characteristics of Hospitality and Tourism Marketing, The Role of Marketing in Strategic Planning, The Marketing Environment, Marketing Information Systems and Marketing Research, Consumer Markets and Consumer Buying Behavior, Organizational Buyer Behavior of Group Market, Market Segmentation and Targeting and Positioning, Designing and Managing Products, Internal Marketing, Building Customer Loyalty Through Quality, Pricing Products: Pricing Considerations and Approaches and Strategy, Distribution Channels, Promoting Products: Communication and Promotion Policy and Advertising, Promoting Products: Public Relations and Sales Promotion, Electronic Marketing: Internet Marketing and Database Marketing and Direct Marketing, Professional Sales, Destination Marketing, Next Year's Marketing Plan, Case Studies, Glossary, Index. |
| 700 1# - ΠΡΟΣΘΕΤΗ ΑΝΑΓΡΑΦΗ--ΦΥΣΙΚΟ ΠΡΟΣΩΠΟ | |
| Personal name | Bowen John |
| 9 (RLIN) | 3683 |
| 700 1# - ΠΡΟΣΘΕΤΗ ΑΝΑΓΡΑΦΗ--ΦΥΣΙΚΟ ΠΡΟΣΩΠΟ | |
| Personal name | Kotler Philip |
| 9 (RLIN) | 1146 |
| 700 1# - ΠΡΟΣΘΕΤΗ ΑΝΑΓΡΑΦΗ--ΦΥΣΙΚΟ ΠΡΟΣΩΠΟ | |
| Personal name | Makens James |
| 9 (RLIN) | 3684 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Τύπος τεκμηρίου | Βιβλιοθήκη | Τρέχουσα τοποθεσία | Barcode | Αριθμός εισαγωγής | Ημερομηνία απόκτησης | Ταξιθετικό σύμβολο | Αριθμός αντιτύπου | Κατάσταση απόσυρσης | Κατάσταση χαμένου | Κατάσταση κατεστραμμένου | Μη δανεισμός | Σύνολο δανεισμών | Ημερομηνία τελευταίας εμφάνισης | Η τιμή ισχύει από |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Books | MC Athens Campus Library | MC Athens Campus Library | 9780000052247 | 6291 | 05/06/2025 | 647.94/068/8 KOT | 2 | 05/06/2025 | 05/06/2025 |