Principles of Marketing / Third European Edition (Record no. 5485)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01676cam a22002414a 4500 |
| 005 - ΗΜΕΡΟΜΗΝΙΑ ΚΑΙ ΩΡΑ ΤΕΛΕΥΤΑΙΑΣ ΕΝΗΜΕΡΩΣΗΣ | |
| Πεδίο ελέγχου | 20250605164213.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| Πεδίο ελέγχου σταθερού μήκους | 250528s ||||||||||||||||||||||||d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 20368 |
| 020 ## - ISBN | |
| ISBN | 273646621 |
| 040 ## - ΠΗΓΗ ΚΑΤΑΛΟΓΟΓΡΑΦΗΣΗΣ | |
| Φορέας πρωτότυπης καταλογογράφησης | MC Athens Campus Library |
| Γλώσσα καταλογογράφησης | Ελληνικά, Μοντέρνα (1453-) |
| Modifying agency | MC Athens Campus Library |
| Κανόνες περιγραφικής καταλογογράφησης | AACR2 |
| 245 1# - ΤΙΤΛΟΣ ΚΑΙ ΔΗΛΩΣΗ ΥΠΕΥΘΥΝΟΤΗΤΑΣ | |
| Τίτλος | Principles of Marketing / Third European Edition |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Financial Times - Prentice Hall, |
| Date of publication, distribution, etc. | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 856 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | One of the leading and most authoritative marketing textbook. Preface, Acknowledgements, Marketing and the Marketing Process, Marketing in a Changing World: Satisfying Human Needs, Marketing and Society: Social Responsibility and Marketing Ethics, Strategic Marketing Planning, The Marketing Setting, The Marketing Environment, The Global Marketplace, Consumer Buyer Behavior, Business-to-Business Marketing, Market Information and Marketing, Core Strategy, Market Segmentation and Targeting Satisfying Human Needs, Positioning, Building Customer Relationship: Customer Satisfaction and Quality and Value and Service, Product, Brands and Products and Packaging and Support Services, New-Product Development and Product Life-Cycle Strategies, Marketing Services, Price, Pricing Considerations and Approaches, Pricing Strategies, Promotion, Integrated Marketing Communication Strategy, Mass Communications: Advertising and Sales Promotion and Public Relations, Personal Selling and Sales Management, Place, Managing Marketing Channels, Subject index, Glossary. |
| 700 1# - ΠΡΟΣΘΕΤΗ ΑΝΑΓΡΑΦΗ--ΦΥΣΙΚΟ ΠΡΟΣΩΠΟ | |
| Personal name | Armstrong Gary |
| 9 (RLIN) | 2168 |
| 700 1# - ΠΡΟΣΘΕΤΗ ΑΝΑΓΡΑΦΗ--ΦΥΣΙΚΟ ΠΡΟΣΩΠΟ | |
| Personal name | Kotler Philip |
| 9 (RLIN) | 1146 |
| 700 1# - ΠΡΟΣΘΕΤΗ ΑΝΑΓΡΑΦΗ--ΦΥΣΙΚΟ ΠΡΟΣΩΠΟ | |
| Personal name | Saunders John |
| 9 (RLIN) | 3510 |
| 700 1# - ΠΡΟΣΘΕΤΗ ΑΝΑΓΡΑΦΗ--ΦΥΣΙΚΟ ΠΡΟΣΩΠΟ | |
| Personal name | Wong Veronica |
| 9 (RLIN) | 3511 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Τύπος τεκμηρίου | Βιβλιοθήκη | Τρέχουσα τοποθεσία | Barcode | Αριθμός εισαγωγής | Ημερομηνία απόκτησης | Ταξιθετικό σύμβολο | Αριθμός αντιτύπου | Κατάσταση απόσυρσης | Κατάσταση χαμένου | Κατάσταση κατεστραμμένου | Μη δανεισμός | Σύνολο δανεισμών | Ημερομηνία τελευταίας εμφάνισης | Η τιμή ισχύει από |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Books | MC Athens Campus Library | MC Athens Campus Library | 9780000054845 | 6828 | 05/06/2025 | 658.8 KOT | 2 | 05/06/2025 | 05/06/2025 |