Marketing Management / A Relationship Marketing Perspective (Record no. 8111)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01581cam a22001934a 4500 |
| 005 - ΗΜΕΡΟΜΗΝΙΑ ΚΑΙ ΩΡΑ ΤΕΛΕΥΤΑΙΑΣ ΕΝΗΜΕΡΩΣΗΣ | |
| Πεδίο ελέγχου | 20250605164327.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| Πεδίο ελέγχου σταθερού μήκους | 250528s ||||||||||||||||||||||||d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 23080 |
| 020 ## - ISBN | |
| ISBN | 333777506 |
| 040 ## - ΠΗΓΗ ΚΑΤΑΛΟΓΟΓΡΑΦΗΣΗΣ | |
| Φορέας πρωτότυπης καταλογογράφησης | MC Athens Campus Library |
| Γλώσσα καταλογογράφησης | Ελληνικά, Μοντέρνα (1453-) |
| Modifying agency | MC Athens Campus Library |
| Κανόνες περιγραφικής καταλογογράφησης | AACR2 |
| 245 1# - ΤΙΤΛΟΣ ΚΑΙ ΔΗΛΩΣΗ ΥΠΕΥΘΥΝΟΤΗΤΑΣ | |
| Τίτλος | Marketing Management / A Relationship Marketing Perspective |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York, NY |
| Name of publisher, distributor, etc. | Palgrave Macmillan, |
| Date of publication, distribution, etc. | 2000 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 302 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This book introduces the reader to the principles of marketing management with the concept of relationship marketing integrated throughout. Preface: Introduction to Marketing Management: A Relationship Marketing Perspective, Foreword, Acknowledgements, The Role of Relationship Marketing in Business, A Marketing Orientation, Relationship Marketing: Managing Multiple Markets, Marketing Diagnostic Tools, The Customer Relationship Audit, Consumer Behaviour, Organizational Buyer Behaviour, Market Segmentation, Market Research, Customer Retention, Creating Customer Value Through the Expanded Marketing Mix, New Product Development and Product Policy, Managing Logistics and Channels, Pricing Strategy, Branding and Positioning, The Communications Mix, Customer Service and People and Services, Planning and Organizing for Relationship Marketing, Planning for Relationship Marketing, Organizing for Relationship Marketing, Managing Key Accounts, Meeting the Challenge Through Relationship Marketing, Relationship Marketing: Tapping the Power of Marketing, Index. |
| 710 2# - ΠΡΟΣΘΕΤΗ ΑΝΑΓΡΑΦΗ--ΣΥΛΛΟΓΙΚΟ ΟΡΓΑΝΟ | |
| Corporate name or jurisdiction name as entry element | Cranfield School Of Management |
| 9 (RLIN) | 9814 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Τύπος τεκμηρίου | Βιβλιοθήκη | Τρέχουσα τοποθεσία | Τοποθεσία | Barcode | Αριθμός εισαγωγής | Ημερομηνία απόκτησης | Ταξιθετικό σύμβολο | Αριθμός αντιτύπου | Κατάσταση απόσυρσης | Κατάσταση χαμένου | Κατάσταση κατεστραμμένου | Μη δανεισμός | Σύνολο δανεισμών | Ημερομηνία τελευταίας εμφάνισης | Η τιμή ισχύει από |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Books | MC Athens Campus Library | MC Athens Campus Library | Παράρτημα Γλυφάδας | 9780000081100 | 7697 | 658.802 CRA | 1 | 05/06/2025 | 05/06/2025 |