Selling and Sales Management (Record no. 8236)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01433cam a22002174a 4500 |
| 005 - ΗΜΕΡΟΜΗΝΙΑ ΚΑΙ ΩΡΑ ΤΕΛΕΥΤΑΙΑΣ ΕΝΗΜΕΡΩΣΗΣ | |
| Πεδίο ελέγχου | 20250605164330.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| Πεδίο ελέγχου σταθερού μήκους | 250528s ||||||||||||||||||||||||d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 23207 |
| 020 ## - ISBN | |
| ISBN | 9780273695790 |
| 040 ## - ΠΗΓΗ ΚΑΤΑΛΟΓΟΓΡΑΦΗΣΗΣ | |
| Φορέας πρωτότυπης καταλογογράφησης | MC Athens Campus Library |
| Γλώσσα καταλογογράφησης | Ελληνικά, Μοντέρνα (1453-) |
| Modifying agency | MC Athens Campus Library |
| Κανόνες περιγραφικής καταλογογράφησης | AACR2 |
| 245 1# - ΤΙΤΛΟΣ ΚΑΙ ΔΗΛΩΣΗ ΥΠΕΥΘΥΝΟΤΗΤΑΣ | |
| Τίτλος | Selling and Sales Management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Ft Prentice Hall, |
| Date of publication, distribution, etc. | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 530 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This excellent work is mandatory reading for all with academic or practical interests in the world of sales - which is about the whole marketing and management community. This influential book is an excellent contribution to the literature. Preface, Acknowledgements, One Sales Perspective, Development and Role of Selling in Marketing, Sales Strategies, Sales Environment, Consumer and Organizational Buyer Behavior, Sales Settings, International Selling, Law and Ethical Issues, Sales Technique, Sales Responsibilities and Preparation, Personal Selling Skills, Key Account Management, Relationship Selling, Direct Marketing, Internet and IT Applications in Selling and Sales Management, Sales Management, Recruitment and Selection, Motivation and Training, Organization and Compensation, Sales Control, Sales Forecasting and Budgeting, Salesforce Evaluation, Appendix: Examination Technique, Further Reading, Index. |
| 700 1# - ΠΡΟΣΘΕΤΗ ΑΝΑΓΡΑΦΗ--ΦΥΣΙΚΟ ΠΡΟΣΩΠΟ | |
| Personal name | Jobber David |
| 9 (RLIN) | 2074 |
| 700 1# - ΠΡΟΣΘΕΤΗ ΑΝΑΓΡΑΦΗ--ΦΥΣΙΚΟ ΠΡΟΣΩΠΟ | |
| Personal name | Lancaster Geoff |
| 9 (RLIN) | 2075 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Τύπος τεκμηρίου | Βιβλιοθήκη | Τρέχουσα τοποθεσία | Barcode | Αριθμός εισαγωγής | Ημερομηνία απόκτησης | Ταξιθετικό σύμβολο | Αριθμός αντιτύπου | Κατάσταση απόσυρσης | Κατάσταση χαμένου | Κατάσταση κατεστραμμένου | Μη δανεισμός | Σύνολο δανεισμών | Ημερομηνία τελευταίας εμφάνισης | Η τιμή ισχύει από |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Books | MC Athens Campus Library | MC Athens Campus Library | 9780000082350 | 7688 | 05/06/2025 | 658.81 JOB | 1 | 05/06/2025 | 05/06/2025 |